The mission of Belk is to be the leader in its markets in selling merchandise that meets customers' needs for fashion, quality, value and selection; to offer superior customer service; and to make a reasonable profit.

Reflecting the beliefs of its founders, Belk wants its customers to have a feeling of confidence that they will receive honest and fair treatment, get full value for every dollar, and will be satisfied in every respect so that they will return to shop at Belk.

Belk has a responsibility to the people who make its growth and success possible. It is committed to maintaining relationships of integrity, honesty, and fairness with customers, associates, vendors, other business partners, stockholders and with people in every community it serves.